Our mission is to Shape Tomorrow’s Hunter by engineering high-quality gear that supports every customer on their hunting journey. Built for the rugged wilderness and waters of New Zealand, Bushbuck is proven to perform in the world’s harshest environments.

What Bushbuck stands for

At Bushbuck, we understand hunters are always evolving. Wherever you’re at on your hunting journey, our mission is to help you take that next step with confidence. We’re fully committed to engineering the world’s most innovative hunting apparel and gear that pushes the limits of durability, sustainability, and performance.

But fancy words only mean so much when you’re out there amongst it, beating a path through the backcountry and battling the elements. When push comes to shove, you want hunting gear you can depend on in the harshest environments. That’s what Bushbuck stands for.

Founded in 2012 in Christchurch, New Zealand, Bushbuck has grown into an industry-leading hunting brand and expanded into international markets. Our disruptive direct-to-consumer business model allows us to deliver maximum value to our customers while upholding the highest quality standards.

The Bushbuck team is relentlessly exploring new frontiers in innovation, engineering and performance to bring you the ultimate in hunting clothing and outdoors gear. All our gear is tried and tested in our own backyard — the rugged wilderness and waters of New Zealand, one of the world’s ultimate adventure destinations.

Hunting is a way of life in New Zealand. As hunters ourselves, we value the community, self-sufficiency, and connection with the outdoors that hunting provides. Yes, we’re a gear company. But, ultimately, Bushbuck is about making hunting more accessible, enjoyable, and successful for all.