Waterproof socks might sound too good to be true. But Bushbuck’s Dry Toes Merino Socks really are 100% waterproof. This technology is a game-changer for hunting, hiking, working on the farm, and even for wearing on the boat on a chilly day and they’ve quickly become a customer favourite. We all know that if you’re walking through a kale paddock, wet grass, or crossing streams and rivers, your feet are going to get wet. And there’s nothing worse than having soggy socks. This is the problem we sought to overcome when we set ourselves the challenge of engineering waterproof socks.

You may be wondering what it feels like to be standing in water and still have dry feet. Well, to be honest, it’s a bit of a weird feeling. Your feet still feel like they’re wet, especially when you’ve got water in your boots, but when you pull off your socks you’ll find they’re completely dry. If you’re sceptical, watch the video above where I prove just how waterproof they are by chucking the boss’s smartphone into a sock and dunking it in a bowl of water. But you don’t have to take our word for it, check out what some of our customers have to say.